ABOUT US

Founded in 2022, The label ‘RUHR’ is a new folklore, taking  you to an eclectic  journey that involves around rural to urban transformation over the years in terms of diversity in Indian culture and traditions. Likewise RUHR desires to spread its wings and fly high with no boundaries, no barriers / no restrictions. Thus, offering women of RUHR the confidence to stand out in the crowd.

The label re-imagines traditional Indian textiles and handicrafts into prints that are original, modern & quirky, fabrics only premium, hint of playful embroideries and embellishments so rich, just for the modern lifestyle and wardrobe.

Since we are based in India we produce locally and source handloom textiles across India, directly from the artisanal weavers. Keeping our Indian roots and heritage in our mind.

The label aims to create a niche for those who are looking for some contemporary Indian style and aesthetics. Celebrating essence of modern lifestyle with new age women.